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"The eCommerce Guide to CAC, LTV, and Click-to-Purchase Rates on Mobile"
Whether it's CAC, LTV, or click-to-purchase rates, this paper walks the modern eCommerce marketer through the steps they can take to decrease spend and increase revenue on mobile.
In this white paper you'll learn:
- The Mobile eCommerce reality of 2017
- What is important to measure?
- Mobile web vs. App: how to leverage both for eCommerce growth
- User acquisition: driving new installs at less than 5 cents CPI
- How can you increase your click-to-purchase on emails?
- User experience, better experience = more conversions
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