Take advantage of the increase in spend that is happening this year.
Almost every company had to change the way they ran their business during the pandemic. Remote work, digital marketing and Zoom meetings began a takeover as companies adjusted to a new normal. Many businesses took hard hits and were forced to scale back in many ways. Executives and directors were spending a lot of the year trying to maintain their revenue streams. Some businesses may be reaching points of growth again, but some have simply been keeping their head above water.
Regardless of which category you fall in, the new explosion in growth is happening and it’s a chance to reinvigorate momentum once again. Many sales and marketing teams have found or are finding ways to innovate their approaches and leaders should setting new goals for the rest of the year.
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